Apple Criticizes Adult Content App's EU Launch Through Alternative App Store

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Apple has issued a strong response following the announcement of "Hot Tub," an adult content aggregator app launching through the alternative app marketplace AltStore PAL in the European Union. The app's release was made possible by the EU's Digital Markets Act (DMA), which requires Apple to allow third-party app stores on iOS devices in the region.

The tech giant emphasized its opposition to the app's release in a statement, saying they are "deeply concerned about the safety risks that hardcore porn apps of this type create for EU users, especially kids." Apple clarified that while they must allow such apps under the DMA requirements, they "certainly do not approve of this app and would never offer it in their App Store."

Hot Tub, developed by former jailbreak developer c1d3r, aggregates content from various adult websites and promises an ad-free, tracker-free experience with features like advanced search and customizable controls. The app has successfully completed Apple's required "Notarization" process, which checks for basic platform security standards.

AltStore, backed by Epic Games, initially marketed the app as "Apple-approved," prompting Apple to push back against this characterization. The company pointed out that alternative app store submissions do not undergo the same rigorous App Review process as App Store submissions.

The situation highlights the tension between Apple's traditional content guidelines and the new regulatory environment in the EU. While Apple has maintained strict control over iOS app distribution for years, the DMA now requires them to allow alternative app stores that may distribute content previously prohibited under Apple's guidelines.

AltStore has announced plans to donate its February Patreon earnings to organizations supporting sex workers and the LGBTQ+ community, including The Trevor Project and Red Umbrella Fund.

This development marks a notable shift in the iOS ecosystem within the EU, where users will now have access to content types previously restricted to web browsers, though Apple maintains its stance prioritizing user safety and ecosystem integrity.