OpenAI's latest image generation feature sparked both delight and controversy this week, as users discovered they could create images mimicking the beloved style of Studio Ghibli animations. What started as playful experimentation quickly evolved into a heated debate about copyright and ethical AI use.
The story began when OpenAI released "Images for ChatGPT" on Tuesday. Users immediately flooded social media platforms with Ghibli-style reimaginings of photos, memes, and public figures. Even OpenAI CEO Sam Altman participated, changing his profile picture to a Ghibli-inspired version of himself.
However, the trend took an unsettling turn when users began generating Ghibli-style images of tragic historical events, including the JFK assassination and the 9/11 attacks. This prompted OpenAI to start blocking requests for Ghibli-style images and adopt a "conservative approach" toward generating images resembling living artists' work.
The controversy intensified as critics pointed out the ethical implications of appropriating Studio Ghibli's distinctive style. Many defended Hayao Miyazaki, the renowned animator known for his painstakingly hand-drawn works that often take years to complete.
Ed Newton-Rex, CEO of Fairly Trained, called this incident a "takeoff moment for AI protests." The situation has reignited discussions about AI companies' use of artists' work without consent, following previous legal challenges from creators across various industries.
The debate has extended beyond artistic rights to economic concerns. Klarna CEO Sebastian Siemiatkowski expressed worry about the tool's impact on graphic designers and AI image-generator startups, suggesting it could eliminate jobs and companies in the sector.
As OpenAI restricts access to image generation on its free tier citing copyright rules, the incident highlights the growing tension between AI advancement and creative rights protection in the digital age.